PrimaryAds is a Pay for Performance network that specializes in cost-per-action advertising. As an affiliate, you are assigned an affiliate manager, who will help you select the best campaigns for your business. PrimaryAds notify their affiliates of new advertisements and the network’s top-performing campaigns on a weekly basis.
Upon logging into my account the first thing I see is a note to me listing the newest campaigns available for about the past week and of course everyone’s favorite Commission To Date. (Again, we’ll have to fix those zeros!)
The first thing I did was click on Campaigns to see exactly what types of Campaigns I had available. This took me to a nice little search page that allowed me to search for campaigns by a number of features such as: Campaign, Other Criteria (ie: pay per click, pay per lead, pay per sale), Category (ie: Automotives, Magazines, Sports), and you can even choose by types/sizes of banners available (should you choose to advertise via banners).
For sake of an example I clicked on “View all” to see all of the campaigns available. On this page I was able to see all the programs available along with the campaign start date, expiration date, payout and a brief description of each campaign. (Nice and quick overview!)
Then you are able to click on a campaign that might be of some interest to you. You’ll find a more in-depth program overview and all the available links. I personally viewed quite a handful of different campaigns just for review and almost every one I clicked on had pages of available links. Banners, Button, Short Text Ads, Long Text Ads, Suggested Subject lines. (This is a big help…even if you like to write your own ads. It gives you a little more to work with.)
The statistics page will show you performance statistics on a single or on all campaigns that you are running. Simply select the campaign you wish to see (or all campaigns) and then set the date range and click the "Display Stats" button. Alternatively, you can download this information as a .csv file that can be opened in MS Excel. These statistics include information on how many impressions, clicks, leads and sales you generated. It also includes the payout amount and the total earnings for the campaign. You can also view specific banner statistics from this page. (Bravo on the stats!)
PrimaryAds has an array of available tools to help you such as:
--->Advanced Campaign/Creative Search
Allows you to perform a more detailed search for campaign or creative. Searchable features are campaign type, category, banner type, or “other criteria”. Deactivated campaigns can also be viewed from this feature.
--->Banner Rotation
This provides you with code and the selection of creative to rotate multiple pieces of creative within your website, newsletter, or email.
--->Banner Rotation By Category
This provides you with a code and the selection of creative from a specific category to rotate multiple pieces of creative within your website, newsletter, or email.
--->Deployed Creative - Get Stats
This provides you with the ability to view the statistics (Clicks,Leads,Sales) for each your deployed creative.
--->Deployed Creative - View
This provides you with a list of all of the creatives you have deployed. From here you can see the creatives you have deployed and delete any of the deployments you no longer need.
--->Optimized Rotators
These rotators are designed by your advertiser and enable you to rotate ads on your website by using one simple code. The ads in this rotator are based on performance and the rotator serves the ads that perform the best on your site.
--->Show Referrals
This provides you with a view of all of the others you have referred to join this program, including the total number of leads and sales they have generated. (Nice feature!)
Overall I’ve been very happy with PrimaryAds. I’ve even started advertising a few campaigns already. They are also a two-tiered program so in addition to your standard commission; you will also earn 10% of all the commissions earned by your referrals. There is no delay of payment as advertisers prepay for the services. The checks are mailed monthly on the 15th of each month. The minimum check that will be sent out is $25. If you earn less than $25 in any month it will roll over into the next month.